BOOK REVIEW
ASIAN ECLIPSE
by
Michael Backman
FUTURECASTS online magazine
www.futurecasts.com
Vol. 3, No. 4, 4/1/01.
&
The Dark Side of business in Asia: |
This book is about "The Dark Side of Business in
Asia" as of 1998. It thus skips lightly over conditions in Hong Kong and Singapore
- which are excellent - and dwells only occasionally on conditions in Malaysia -
which are fairly good by Asian standards. It does not relate any of the
"success" stories of Western business in Asia. Of course, it might
just be a little bit difficult to get most
of the parties to candidly relate all the factors on which such success
was built. & |
Staggering and pervasive levels of corruption and influence peddling comprise the heart and sole of "Asian values." |
Instead, it is crony capitalism and mercantilist
policies that Michael Backman dwells on - in Thailand, Indonesia,
and Korea - where such policies have caused
devastating problems - and in China and Japan - where similar problems in these
vast economic systems threaten to grow to devastating proportions. Problems with
the commercial environment in the Philippines are also covered, and
particular problems in some of the other Asian nations are touched upon. |
Asian Values and Asian Law
The subtle weaknesses of the "Dark Side:" |
Among the Asian Tigers, each country's degree of
collapse during the recent Asian crises, notes Backman, "was in direct
proportion to its level of cronyism, corruption, poor legal structures, poor
corporate accountability, and general ethics." Indonesia was (and continues
to be) the hardest hit, Singapore and Taiwan suffered little - mostly
"collateral damage" - Malaysia somewhat more than Singapore and
Taiwan. Conditions in those nations - like Myanmar (Burma) and Vietnam - that
are still largely unconnected to the world economic system are just occasionally
mentioned. & |
The lack of legal accountability allows politically powerful Asian entrepreneurs to keep their profits while passing their losses on to the taxpayers or minority shareholders or unaffiliated contractors or bank depositors. It is "moral hazard" writ large.
In Southeast Asian economics, Backman emphasizes, the Chinese are the most prominent tribe. |
"Rule by law" rather than "rule of law." |
Asian culture is highly hierarchical. Power comes
from one supreme source (the "emperor") and filters down from
there. Thus, there are no constant truths. There is "rule by law"
rather than "rule of law," Backman points out. Disobedience of law is
disobedience of the wishes of the rulers - so getting caught is the ultimate
transgression. & |
An appeal to the courts is really an appeal to the rulers.
Formal laws are treated with disdain - but social codes tend to be strictly adhered to.
There is elaborate masking of real reactions and feelings - and widespread social posturing ("saving face"). |
The Judiciary is just an arm of the Administrative
authorities - not independent of them. Laws are written vaguely so they can be
reinterpreted to meet the needs of current government authorities. Even in
Singapore, the law still gets its authority from the rulers. Singapore is free
of corruption because the current rulers want it that way - and lead by example. |
The result of ethical codes that are qualified rather than absolute is that pragmatism and stratagems rule.
|
Chinese religion, Backman asserts, does not impose
obligations of conduct. The Chinese choose from among many religions those that
best serve their personal needs. People don't serve religions - the religious
beliefs serve the needs of the people. (Can this be one reason for the violent
reaction of the Chinese Communist government to the apparently harmless Falun
Gong?) |
Confucian precepts govern relationships with
"insiders." Stratagems govern relationships with outsiders. |
Business is viewed as a zero sum game, and is thus conducted as a form of warfare. |
Asians widely perceive economics as a zero sum game.
There are no "win-win" solutions. What one gains, the other loses.
(After all, until recently, Asian masses never experienced the advantages of
generalized economic growth and prosperity.) Thus, Backman points out, business
is conducted as a form of warfare - and the strategic writings of Sun Tzu,
"The Art of War," are very popular. Strategies, deception, defeating
adversaries, taking advantage of misfortune and weakness of others - are
important. & |
Books about how Asians deal with Asians are irrelevant for Westerners.
Only the naked self interest of the operating entity - the family, the corporation, the narrow community - governs. |
This leads to a pervasive form of "selfishness"
on behalf of the family or community, rather than on behalf of the individual,
Backman emphasizes. Those on the "outside" - those lacking close
affiliation - can expect to be dealt with by stratagems. |
The Asian Tigers
Dysfunctional legal systems: When evaluating economic prospects in Asian nations - both the economist and the businessman must begin with the status of the legal systems. |
The two Asian
Tigers with the best legal systems - Singapore and Malaysia - also have,
along with oil-rich Brunei, the highest living standards, Backman
points out. Indonesia - with the most "corrupt, inefficient, and poorly
enforced" legal system - also has the lowest living standards. |
It is the culture of corruption, and not the laws, that are the problem. |
Moreover, since only locals have such
"connections," this becomes a high barrier to entry for
outside investors.
|
Personnel connections having true depth are essential to protect interests. |
Singapore, Hong Kong, and Malaysia
draw their civil legal model from the English case law system, but with judges
without juries deciding the facts as well as the law. The courts are open, free of
corruption, fair, speedy and transparent - all characteristics needed for
functional commercial law systems. "That's the end of the good news"
in Southeast Asia, Backman states. |
Local affiliates of even the Big Five international auditing firms are under intense pressure to be compliant with client interests - rendering all financial statements highly suspect. |
Intellectual property laws
(copyrights, trademarks, patents) often provide a prime example of
excellent laws that are never enforced. The pirating of software, CDs, books,
and the counterfeiting of brand name goods is widespread. |
Pervasive petty corruption undermines commerce. |
Corruption is widespread, but it is the
petty corruption that is most damaging because it is so pervasive, Backman
points out. Vaguely worded laws give poorly paid civil servants vast discretion.
Thus, the granting of a license or approval or the completion of required
paperwork becomes a favor for which some favor in return is required. & |
A bribe is a bribe, and whatever its cultural underpinnings, its effects are the same. |
The practice of paying government workers
for their services is endemic in Thailand, the Philippines, China,
Vietnam, and especially Indonesia, and the speed of service depends on the bribe
offered. |
"Asian values," based on personal connections, Backman emphasizes, is the result of a culture that has evolved in the absence or rule of law.
|
|
Thus, widespread networking becomes a commercial
necessity. You do business not with a company, but with senior management. This
is a severe constraint on the management skills available to the family owned
conglomerates of Asia. & |
Because of the impotent legal environment, conglomerates operate like feudal villages. They are vertically integrated to provide as much as possible of their own needs without external (and therefore unreliable) contracts. |
Excellent coverage of Asian
conglomerates and their business and financial practices and manifold
weaknesses is provided by Backman. |
Subservience and sycophancy are rewarded; initiative - which by definition demonstrates a lack of dependence on senior staff - is not.
|
Employee loyalty is rewarded far
more than merit or results. Subservience and sycophancy are rewarded;
initiative - which by definition demonstrates a lack of dependence on senior
staff - is not. To leave to work elsewhere is viewed as an act of treachery.
Workers expect to be cared for as dependents. |
Banking frequently lacks many of the
attributes required for success. Prudent management, careful but not
stifling regulation, independence from non financial sector interests,
transparent financial reporting and operations - most or all of these essentials
are frequently lacking in Asian nations. & |
|
Lack of independence means pervasive related-party transactions - profit and revenue shifting - in-house lending activities - and lack of confidentiality for outsiders. |
Lack of independence means pervasive related-party
transactions - profit and revenue shifting - and in-house lending activities.
Information about non-affiliated borrowers which should be kept confidential is
frequently shared with affiliated entities that may be in competition with the
borrowers or which may act in other ways to compromise borrower business plans.
Off-balance sheet activities with affiliates - such as loan guarantees - often
create hidden risks. |
Stock markets offer few safeguards for shareholder
interests. Backman contends that the vast majority of funds invested in Asian
markets came from Western investors. Trading is light, so manipulation is easy
and frequent. Minority shareholders are despised, and their interests ridiculed. & |
|
Frequently, companies list less than 50% of their shares. This enables them to retain control while obtaining a "market" valuation for the equity interest in the company as a basis for obtaining bank credit or for other financial purposes. Listed companies frequently become a dumping ground for assets nobody wants, and are subject to "rights" issues that force minority shareholders to put up more money to avoid a dilution of their interest. Related party transactions shift funds and profits out of listed companies in favor of private affiliates. Off-budget guarantees in favor of affiliates create hidden risks. |
Korea
Concentration: In 1996, the top 49 chaebol reported profits of just $65 million, even though their sales accounted for 97% of the nation's GDP. |
Korea suffers from many of the same problems as
those of the Southeast Asian tiger economies - only with much bigger numbers
involved. Characteristics include imprudent lending directed by government for political
purposes - family owned highly diverse conglomerates (the "chaebol") striving for
expansion without regard to profitability - and the typical Asiatic ethos
"that utterly eschewed accountability and disclosure." In 1996,
Backman reports, the top 49 chaebol reported profits of just $65 million, even
though their sales accounted for 97% of the nation's GDP. Typically, almost all
chaebol profits come from just a few profitable subsidiaries. & |
The banking system is independent of ties to non financial interests - but not, unfortunately, independent from government direction. |
The concentration of economic power is astounding. The
top five chaebol accounted for about 50% of the nation's GDP. The chaebol are both
family owned and family managed in a centralized and authoritarian manner. They
are comprised of vast arrays of diverse relatively small companies - with some
subsidiaries listed on public exchanges - and engage in complex webs of internal
business and financial transactions - including massive undisclosed loans and
loan guarantees.
Each chaebol's few profitable subsidiaries often provide
financial support for the rest of the group, thus acting like in-house banks
similar to those of other Asian conglomerates. |
Japan
Japan's mix of strengths and weaknesses: |
Japan's problems differ somewhat from those of the
rest of Asia. Japan enjoys the advantages of professional management, defined
career ladders, merit entry of new employees, wide ownership - although
characterized by extensive cross shareholdings - and emphasis on research and
development, and strong brand name development. Consensus decision making is
emphasized. Where most of Asia suffers from debilitating pervasive petty
corruption, Japan benefits from a strong work ethic and adequate pay levels for
petty bureaucrats and lower management that provides a basis for honest dealing. & |
Japan's "cavalier attitude to corporate governance" is typically Asiatic.
Japan's institutions - both public and private - "have conspired to defeat, neuter, or nullify the internal checks and balances" needed to reduce waste and corruption.
Japanese businesses lack internal accountability and the spur of external competition in the domestic market. They operate with ineffective regulation - ineffective legal remedies - ineffective auditing - and a corrupted business media. |
However, the extent of higher level
corruption - at the senior management and higher political levels - is
emphasized by Backman. Japan's
"cavalier attitude to corporate governance" is typically Asiatic.
Corporate governance and corporate accountability are "abysmal." Tax
deductions are permitted for "unaccounted-for expenditures" - which
facilitates bribery (recognizing an essential ingredient for doing business in
Asia). About one major corruption scandal per year has broken out
since WW II. The construction industry - highly dependent on government
infrastructure contracts - is especially corrupt.
Japanese businesses lack internal accountability and the
spur of external competition in the domestic market. They operate with
ineffective regulation - ineffective legal remedies - ineffective auditing - and a
corrupted business media.
|
Disdain for transparency and disclosure, and dismissive attitudes towards law, undermines the power of regulatory bodies. |
Japan has the widespread Asiatic view of the law and of
contracts as merely "guides" rather than as commands. Verbal
agreements and trust are therefore the preferred commercial framework. Private
mediation is preferred over litigation for disputes resolution. |
Even in Japan - with its huge balance of payments advantage - the benefits of mercantilist policies are not nearly enough to overcome the growing avalanche of disadvantages that inexorably increase over time.
Mercantilism is viewed by some as having been vital for the initial periods of economic growth.
The problem comes in recognizing when it is time to change - and in being able to make that change.
For developed nations - especially those that have achieved the status of major creditor nations - trade restraints and broader mercantilist policies not only impose heavy burdens on domestic productivity, but also endanger world finances. |
Japan still excels in the competitiveness of its export-oriented businesses. Backman underestimates the importance of this advantage. A current account surplus of "just 4% of GDP" is dismissed as "only a small contribution to the overall economy." Backman is obviously no economist. This is a HUGE advantage that most nations can only dream of - and that is astounding for so advanced a major economic system. |
The keiretsu do not discriminate against foreigners. They simply prefer to do business with their own members rather than with nonmembers - whether Japanese or foreign.
|
The six biggest keiretsu account for over 20
percent of Japan's economic activity, Backman points out. Common characteristics include some or all
of the following: Cross-shareholdings, presidential councils, a group office,
use of a common bank, use of a common trading company, a common real estate
company, staff transfers, joint ventures and joint research efforts - all doing
business with each other to assure trust and reliability. They do not
discriminate against foreigners. They simply prefer to do business with their
own members rather than with nonmembers - whether Japanese or foreign. |
China
Connections: China's commerce is burdened by extensive corruption, rudimentary commercial law, and extensive and smothering price control systems. |
China's commercial scene is still characterized by
extensive corruption, with only rudimentary commercial law, and with extensive
and smothering price control systems. Having the "right connections"
is absolutely essential for fair treatment and access to needed supplies in an
uncertain commercial environment that may suffer from frequent supply
shortages of various kinds. The commercial law is written vaguely - is poorly
understood - and is enforced subjectively. The vast majority of foreign
investment has thus been confined to the Chinese Diaspora - who retain essential
connections in their home provinces. & |
China is striving to establish huge diverse conglomerates that include some stock exchange listed subsidiaries - like the Southeast Asian model - but subject to government direction and influence - like the Korean model. |
China's state-owned enterprises are moribund and
inefficient - with most dependent on financial life support. They are corrupt
and hopeless. On the other hand, town and village enterprises and private and
individual enterprises are vigorous and rapidly expanding.
|
Hong Kong
A business climate under threat: |
Hong Kong's still very favorable business climate
is experiencing a slow chipping away of its favorable governance framework.
Chinese businessmen who have recently moved into Hong Kong lack appreciation of
its enforced commercial laws and run afoul of its anticorruption rule
in increasing numbers. Unfortunately, Hong Kong's China-backed administration
provides exemptions to these essential local laws. The independence of Hong Kong
media is under increasing threat. & |
Mainland companies have bought up vast chunks of Hong Kong assets. Purchases by state-owned enterprises in essence nationalize these assets. Corporate disclosure and transparency are visibly declining. State-owned enterprise subsidiaries in Hong Kong are able to resist disclosure requirements. |
Taiwan
Good commercial governance: |
Conditions in Taiwan can be compared to
those in China. Taiwan escaped relatively unscathed by the Asian Crisis. It enjoys
good commercial governance laws and enforcement. Commerce is dominated by many
small and medium sized highly competitive firms. They are frequently family
owned, but are narrowly focused on their core competencies, and rely on retained
earnings rather than debt to finance expansion. The economy is profit oriented
and heavily dependent on competitiveness in export markets. & |
Accountability plus checks and balances plus competition equals economic success. |
Banks are state owned but not state directed. Bankruptcy
laws are effective and effectively enforced. The media is independent.
Government workers are relatively well paid. Thus, corruption levels are held in
check. |
The Chinese Diaspora
The Chinese connection: |
The role of overseas Chinese in Southeast
Asian commerce is emphasized by Backman. Even where they are a small
minority, they control most of the private corporate wealth. They predominantly
come from just three Chinese provinces, and thus have been able to form valuable
networks that can do business on the basis of trust throughout the region. & |
Increasingly, these Chinese are Christian, and use the church as another means of networking. The younger generation is educated in Western business schools - providing yet another source of profitable networking. Their informal social networks are a substitute for sound legal systems when and where existing legal systems are either poorly drafted or poorly enforced. They can thus thrive on chaos. |
Royal and Privileged Households
Royal and politically privileged households play a
major and far less constructive role in Asian commerce. Backman spends
considerable ink on this sordid story. & |
|
Prominent roles are played by the royal households of Brunei, Thailand and Malaysia, and the families of Indonesia's Presidents Soeharto and Habibie and Malaysian Prime Minister Mahathir. The families and cronies of other prominent political figures in Indonesia, Thailand, the Philippines, and Malaysia also play prominent frequently noxious roles in Asian commerce. |
Conclusions
Backman offers practical advice for those wishing to do business in Asia.
|
|
Backman concludes with a list of reforms required
for sustainable prosperity in Asia - or anywhere else. Well paid public
servants, enforced bankruptcy laws to protect creditor rights, independent
banks, proper accounting standards and practices, minority shareholder rights,
independent media, and some disconnect between the interests of the regulated
and the regulators, are obvious for the development of modern economic systems.
|
Please return to our Homepage and e-mail your name and comments.
Copyright © 2001 Dan Blatt