BOOK REVIEW
Irrational Exuberance
by
Robert J. Shiller
FUTURECASTS online magazine
www.futurecasts.com
Vol. 3, No. 12, 12/1/01.
Imperfect markets: |
In this prescient and well timed book -
first published early in 2000 as the 1990s bull market reached its peak - Yale
economics professor Robert J. Shiller does an excellent job in debunking
"new economic era" myths. These help propel vastly wasteful stock market bubbles
that periodically arise and burst with damaging impact on the nation's economy. & |
Inevitably, this book is also a critique of the "efficient market theory" that is so obviously at odds with the observable facts of market history.
Of the econometric models that purport to support the efficient market theory, he perceptively points out that "these models deal only with problems that can be answered with scientific precision. If one tries too hard to be precise, one runs the risk of being so narrow as to be irrelevant."
However, like so many useful debunking books, Irrational Exuberance occasionally does tend to overstate its case - and in one instance - with respect to its analysis of the financial news items that provided the information context for the bursting of previous stock market bubbles - it demonstrates a deplorable ignorance of the relevant facts of economic history. |
During bubble market periods, prices respond - and over respond - more to immediate movements in earnings than to any rational evaluation of prospective earnings. |
The book begins with a review of historic stock price
movements relative to price/earnings ("p/e") ratios running back
to January, 1881. The review is based on the S&P stock price index and real
(inflation adjusted) S&P composite earnings. Then it presents the p/e ratios
using a 10 year moving average of real earnings for the denominator. |
20 year returns were always less than 2% after previous stock market "new era" spikes. |
Then, Shiller presents the real returns - including both
dividends and stock price movements - on stock investments over 5 year, 10 year,
and 20 year periods following the earlier spikes. These 20 year returns were
always less than 2%. |
When expansion efforts fail, they waste vast sums - but the powerful noxious tax incentives will undoubtedly continue to propel such efforts, somewhat disconnecting dividend yields from stock performance for most public companies. |
There has, in fact, been a key change in the factors relevant to this analysis that Shiller fails to take fully into account. He does recognize that, since WW II, persistently high taxes, high marginal tax rates, and various other noxious tax incentives, have induced corporations to shift some of their managerial compensation packages away from fixed salaries. Instead, they offer participation as investors in the firm. Stock options have become especially popular, giving managers a powerful incentive to boost share prices.
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Precipitating factors of market booms: |
The "irrational" factors - over and above such "rational" stimulants as rising earnings and declining interest rates - that led to the recent stock market boom are analyzed.
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Existing companies don't have a monopoly on information technology and other technologies - globalization brings many foreign problems and competitors as well as opportunities and new markets - expansion to serve the baby boomers doesn't explain why stocks should move so far ahead of earnings, especially when the baby boom was followed by the baby bust. |
Some of the psychological factors reviewed are: The information technology revolution, the worldwide
victory of capitalism, the increasing social emphasis on business success,
political shifts in favor of business (especially, reduced capital gains taxes),
the baby boom generation, the decline in inflation, the growing acceptance
of a culture of gambling, increased media coverage of business, overoptimistic
stock analysts, 401(k) plans, rapid growth of mutual funds, and increased stock
trading.
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Fear of being cut off from access to corporate management, and fear of loss of underwriting business for an investment banking department, greatly undermine objectivity of stock analysts. |
Professional
stock analysts are hammered - appropriately - by Shiller. In late 1999, only 1% of their recommendations were
"sell" recommendations. Almost 70% were "buys" and 30%
"holds." Fear of being cut off from access to corporate management - and
fear of loss of
underwriting business for an investment banking department - greatly undermine
objectivity. There is also a tendency for analysts to remain among the long term
optimists who dominate their profession. |
Inflation's adverse impacts are far more than merely its affect on nominal and real interest rates.
Monetary stability is not in itself a sufficient cause of prosperity - but it is nevertheless a prerequisite.
Substantial rates of inflation inevitably mean instability, high risks, and the ultimate absolute need to confront a 1980-82 style austerity depression to regain stability in the monetary unit.
The stock market boom that began in 1982 - when inflation was brought under control - proceeded despite the highest real interest rates since well before 1970.
As inflation rates increased between 1966 and 1980 - stock market prices performed miserably despite low real interest rates that fluctuated near zero for several years.
Keynesian macroeconomic policies cannot defeat the business cycle as promised, and any effort to do so must ultimately result in rising rates of inflation. |
The impact of declining inflation rates and "money illusion" impacts are analyzed. Unfortunately, Shiller relies on simplistic acceptance of the 1979 Franco Modigliani and Richard Cohn analysis. Citing their work, Shiller views as irrational much of the adverse public reaction to inflation. He points out that, although inflation pushes up nominal interest rates, real (inflation adjusted) interest rates may be quite low. (This, in fact, occurred from the mid 1960s almost to the end of the 1970s - a period of very poor stock market performance.)
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Investors were undaunted by the high market levels of the late 1990s, because of the firm belief that the inevitable periodic downturns would be quickly reversed and followed by renewed market increases. This makes market timing foolhardy and supports "dollar averaging" strategies. |
Shiller covers the bias towards optimism of most investors and, thus, of the stock market itself. (Pessimists do not risk what they have already earned in the hope of future investment earnings. A modest degree of optimism is thus a rational market expectation.) Investors
were undaunted by the high market levels of the late 1990s, because of the firm
belief that the inevitable periodic downturns would be quickly reversed
and followed by renewed market increases. This makes market timing foolhardy and
supports "dollar averaging" strategies.
(Despite the tragedy of 9/11/01, FUTURECASTS still firmly predicts that the major market indexes - the DOW
Industrials and
the S&P 500 - will hit new record highs before the end of next year - absent
additional major acts of terrorism.) |
The market itself in its initial movements may alert enough investors to the importance of recent events to fuel major market moves. |
The role of media coverage is also assessed.
Shiller's contention is that major market moves are frequently not related to
major news events. Although recognizing that some such moves - like the decline
in Japanese shares after the Kobe earthquake - clearly were impacted by a major
news event, his examination of several U.S. market reversals indicates that nothing extraordinarily ominous occurred in the week
prior to the collapse. |
The Crash of '29 was an irrational "negative bubble," operating through feedback effects of price changes, and an "attention cascade," with a series of heightened public fixations on the markets. |
However, Shiller finds no news events in the days and week prior to the Crash of '29 or the Crash of 1987 that could justify such dramatic declines. The debate over the Smoot-Hawley tariff is frequently cited as contributing to the '29 Crash, but the debate was ongoing over a long period and was not peculiar to those days or that week. The market had shown great volatility and weakness the previous week, but had been successfully supported by financial leaders. Indeed, the financial press was full of "confidence game" assertions by the political and business leaders of the day. (That, alone, is enough to alert you to make sure the storm cellar is well provisioned.)
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Reading the financial news of those two months, it is remarkable that the market could hold up at those heights as well as it did until the collapse on October 28 and 29.
When railroad car loadings joined commodity prices, autos and steel production in decline in October, this was evidence of actual broad scale economic decline that no market professional could ignore. |
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Corporate insiders would have seen the poor results in their order books by mid October - just before the major market break. Insiders at railroads and other shippers were already seeing even sharper drops in shipments that wouldn't be reported until after the Crash.
Insider trading allows the stock market to react BEFORE the news comes out.
The impact of insider trading is also ignored by Shiller. He fails to take into account news that breaks after a substantial market move about conditions just before the move.
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Many businessmen had been reviewing their inventories in light of the market turmoil in early October, 1929, and revising downwards their purchasing programs for the months ahead. While this didn't make the news until later, corporate insiders would have seen the results in their order books by mid October - just before the major market break. Insiders at railroads and other shippers were already seeing even sharper drops in shipments that wouldn't be reported until just after the Crash.
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Insider trading was legal in 1929 - and is still very important today despite regulatory curbs. Insider trading is, of course, rapidly amplified by sharp floor traders who watch out for early signs of such transactions. It allows the stock market to react BEFORE the news comes out. Nor would it show up in the otherwise excellent and informative investor surveys that Shiller has been conducting during these last two decades.
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The commodity price index hit its lowest levels in two years in the week before the '29 Crash. Wheat, which had been as high as $1.62 per bushel that August, hit $1.14 on October 24. At that time, agriculture was still the biggest single industry and employer.By October 24, the N.Y. Times was citing an observable business slowdown as a factor in the market decline. It also reported on the continuing sharp drop in commodity prices - and the decline in U.S. Steel production to 80% of capacity. Production had been running flat out at 100% just that summer.
Indeed, even the media was already well aware of the causes of the stock market's weakness and the dangers threatening it. On October 22, 1929, a page one New York Times article stated:
"Amid scenes of wild confusion and drastically lower prices, the stock market continued yesterday to pay the piper for its long dance with advancing and inflated prices."
The article listed five major factors for the decline.
- Price readjustment downwards to levels commensurate with current earnings.
- Unanswered margin calls and stop loss orders sold "at the market."
- Large scale foreign liquidation - hitting railroad shares especially hard.
- Hammering of vulnerable stocks by short sellers.
- Loss of confidence by stockholders - many of whom still had substantial profits to protect.
The October 22 N.Y. Times also contained an analysis of the substantial withdrawals of European capital, accelerated by a recent 1% increase in the London discount rate at a time when N.Y. rates had already fallen 2%. The N.Y. Times also reported a substantial drop in automobile production in September. By October 24, the N.Y. Times was citing an observable business slowdown as a factor in the market decline. It also reported on the continuing sharp drop in commodity prices - and the decline in U.S. Steel production to 80% of capacity. Production had been running flat out at 100% just that summer.
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On October 25, the N.Y. Times reported that GM profits for the first 9 months had declined 7% from 1928 levels. It also reported that a great number of brokerage accounts had already gone off the books, and estimated that it would take at least six months to a year to interest enough new investors to replace them.
Even after October 29, 1929 - dividend yields of less than 4 1/2% indicated that the market was still optimistic - still looking beyond the now evident economic decline to an expected quick economic and market recovery - such as had occurred during previous setbacks during the previous decade.
While the market may grossly overshoot the mark and create irrational positive or negative bubbles as Shiller amply proves, he fails to prove that the general direction of its cyclical movements and dramatic collapses lack rational justification.
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Indeed, even at the October 29, 1929 lows, dividend yields on the NYSE still averaged less than 4 1/2% - which could be earned on savings accounts. Dividend yields in those days before high marginal tax rates were -as Shiller correctly notes - a very important part of shareholders' return on investment. What this means is that - even after October 29, 1929 - the market was still optimistic - still looking beyond the now evident economic decline to an expected quick economic and market recovery - such as had occurred during previous setbacks during the previous decade.When the full extent of the economic decline during the fall business season became evident, the stock market moved considerably lower in November than the lows of the October 29 Crash.
Shiller fails to distinguish functional and rational feedback effects from moments of irrational pessimism.
The irrational bubble had indeed existed on the upside - however there was as yet NO evidence of a "negative bubble" from undue pessimism. Indeed, there would be no evidence of any pessimism - undue or justified - for at least another year. In fact, when the full extent of the economic decline during the fall business season became evident, the stock market moved considerably lower in November than the lows of the October 29 Crash.
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All of this does not, of course, undermine Shiller's obvious "feedback loop" point that major market fluctuations, themselves, are often part of the cause of accelerated market movements. However, they often do this simply by breaking human inertia - by alerting over confident investors that there may really be something to worry about that they were missing. Shiller here fails to distinguish this functional and rational impact from moments of irrational pessimism.
For the October 19, 1987 Crash, Shiller has more than news stories to analyze. He has his own investor surveys and the results of a federal government study of the causes of the crash. Not surprisingly, they indicate a variety of causes - none of which appear dominant - amplified by the "feedback loop" of the market decline itself - which had been accelerating for some weeks prior to the crash. The rapid recovery from this crash tends to affirm Shiller's conclusion that this was an example of an irrational "negative bubble."
There is a difference between a momentary market spike - up or down - in rational response to sudden uncertainty - and irrational* exuberance or pessimism that drives markets substantially above or below rational levels for months or years at a time.
As with the Crash of 1929, it is futile to look for a single cause. However, taken together, there were ample reasons for extreme concern that the tide of economic activit*y was ebbing.
There is a difference between a momentary market spike - up or down - in rational response to sudden uncertainty - and irrational exuberance or pessimism that drives markets substantially above or below rational levels for months or years at a time.
However, even this conclusion appears dubious - the result at least in part of 20/20 hindsight. There were, in fact, good reasons in the six weeks before the crash to suspect real economic trouble justifying stock market weakness. The rationality of "bargain hunting" and the subsequent ability of the economy to overcome the evident threats also justified the quick market recovery. This reduces the "irrational" aspect of the events to the common tendency of any rapidly moving market - like storm tossed waves on the ocean surface - to temporarily overshoot its rational equilibrium levels.
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The market - after a 3 year bull market advance - had for weeks been battered by rapidly rising interest rates, rising inflation, weakness in the dollar, and surging gold prices. The trade deficit was a continuing worry. Indeed, Japanese investors were net sellers of U.S. treasuries in September, and foreign buying had been weak all year. All of this was in the financial news in the week before the crash, and much of this was considered by Shiller in his surveys. While the economy remained fairly good, a substantially greater than expected drop in automobile sales for early October had been reported the Thursday before the crash.
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On the morning of the crash, the N.Y. Times had a page one article stating: "Recent indications by Treas. Sec. James A. Baker 3d that the U.S. would tolerate a lower dollar against the W. German mark confirmed the market's apprehension that a breakdown of international cooperation could fuel inflation, raise interest rates and further depress the stock market."
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As with the Crash of 1929, it is futile to look for a single cause. However, taken together, there were ample reasons for extreme concern that the tide of economic activity was ebbing and that the still vulnerably high market would head for substantially lower levels. The market itself would become a part of the "feedback loop" described by Shiller. Market professionals would see the impacts on the tape - and react - even without consciously emphasizing any one of the reasons for the weakness. If they also had some insider information, they would not be telling Shiller or the government investigators about it.
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There is a difference between a momentary market spike - up or down - in rational response to sudden uncertainty - and irrational exuberance or pessimism that drives markets substantially above or below rational levels for months or years at a time.
Existing levels of optimism and pessimism - of confidence and fear - are real economic factors that rational markets must reflect. |
"New era" thinking and speculative bubbles - both in the U.S. and world wide - are informatively reviewed and analyzed by Shiller. That markets are not precisely efficient - that they tend to overshoot during periods of great optimism or pessimism - should not be in question.
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Several "bubble" markets in the U.S. are covered, including 1901, 1929, the approach to DOW 1000 in the 1960s, and the 1990s. Each of the first three bull markets was followed by lengthy periods in excess of a decade of poor or negative market returns. Sometimes - but not always - these were initiated by abrupt market crashes. Shiller provides lists of 25 of the largest one year and five year market increases and declines from around the world - ranging back to the 1960s - none of which occurred in the U.S. Even at its worst, U.S. markets have not been as volatile as those in other nations.
These technical reasons then submerge consideration of the extent to
which the market reversal was due to psychological factors. |
Psychological factors: |
The conventional view that broad levels of
"euphoria" or "frenzy" influence market rises
or falls is debunked by Shiller. The vast majority of investors are busy
going about their ordinary business without concern for the day-to-day
movements of the markets. Given the normal degree of ambiguity in
economic fundamentals at any moment, investors seek psychological
"anchors" on which to base immediate judgments. Shiller
categorizes them as either "quantitative" or
"moral." & |
Quantitative anchors are provided by the market itself, which is relied upon to provide information
about its own prospects. The current price is always an important anchor, as is
recent highs and lows. Past percentage increases and falls are also viewed as important. A
little more dubious are prominent index milestones. For individual stocks, price
movements and p/e ratios for similar stocks are always influential.
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There are a variety of psychological "moral anchors" cited by Shiller.
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In the U.S. and similar capitalist nations, investors have justifiable confidence in their country - and know that economics is not a zero sum game.
All who engage in the stock market can make money - although inevitably there are some who don't, and many whose returns are below average. |
Unlike the decisions of an experienced chess player, Shiller points out, "real-world decisions are clouded by emotions and a lack of clearly defined objectives, and people do not generally behave as if they have thought things through well in advance."
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Herd behavior: |
Psychological tendencies are amplified by herd behavior into
substantial market impacts. Shiller explains several analytical techniques that
have been used to explain many of the factors involved in the propagation of
herd behavior through the trading and investing community. & |
Efficient markets, random walks, and bubbles: |
Poking holes in efficient
market assumptions and the theory that stock price movements resemble an
unpredictable "random walk," Shiller does an excellent job of
undermining the theory that market prices are always rational. & |
Not knowing when a market will correct mispricing prevents even "smart money" from profiting from knowledge of the error. |
Markets can remain substantially mispriced for extended
times - even for weeks or years - or decades, even though always subject to
forces tending to drive them towards
rational price levels. Not knowing when a market will
correct mispricing prevents even "smart money" from profiting from
knowledge of the error, Shiller notes. Thus, "smart money" investors cannot by their actions efficiently
correct these durable mispricing tendencies. However, this has permitted certain
"value" investors to do remarkably well simply by finding, buying and
holding "under priced" securities..
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The tendency of speculative bubbles to eventually lead to sharp reversals - and of substantially under priced markets to eventually lead to superior investment returns - is substantially predictable. |
Studies that show that stocks outperform other investments are
recognized by Shiller. However, he correctly points out that this is no
guarantee of future performance. There have been decade long intervals when
stocks did not outperform bonds. These risks increase greatly as bull markets
surge increasingly ahead of current earnings. He also questions the wisdom of
investing in stock mutual funds, given their high fees and frequently high
investment turnover rates. |
Public figures have a responsibility to speak out about the risks of markets that surge to apparently irrational levels. Economic and market developments are of obvious importance. Shiller asserts that this chore cannot be left to market professionals who have many conflicting interests that may inhibit critical evaluations.
Writing just before the market peak, Shiller reviews many of the constructive developments of the 1990s that led to the market upsurge. He logically - presciently - calculates that at least some of them may not persist or may be reversed. He provides a long admittedly very incomplete list of the many things that can go wrong. Indeed, war, terrorist attacks, and depression abroad are among the risks in his list.
Shiller also raises the possibility that various forms of popular resentment will undermine globalization or that environmental problems - such as global warming - could impose massive economic costs - undermining stock prices.
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Policy advice:
The advice offered as a result of his analysis is pretty standard stuff. DIVERSIFY!
&The stock market will do well if the economy is managed well. If the economy is managed in an irresponsible fashion, then the stock market will perform poorly - and Social Security benefits will be in trouble, too.
He noted that it was already too late for the major funds and investors to duck, because any effort by them to sell would precipitate the market break. They can only prepare to live off of slimmer rations by reducing payouts. As an academic, he is especially concerned about university endowment funds, and criticizes recent advice advocating higher payouts.
Here, Shiller exposes an underlying streak of irrational pessimism. Is he actually suggesting that the current market reversal is more than temporary? Does he actually believe that the U.S. economy - and its stock markets - will fail to recover and will perform poorly in the decade ahead?
Defined contribution pension plans of middle and working class retirees are especially at risk. Shiller advises investment in U.S. government inflation-indexed bonds - especially for those dependent on meager pension funds. He notes with disapproval that, as of 1966, one study found more than two thirds of 401(k) balances invested in stocks. Even participants in their 60s were mostly in stocks.
Then, these people are still doing very well, indeed. Except for the speculative issues mainly on the NASDAQ - the market hasn't even come close to declining to 1966 levels, and in 2002 it will move sharply upwards from its 2001 lows.
Shiller points out that Social Security would be substantially reduced as a national risk sharing institution if a portion of the trust fund were invested in stocks. He is especially critical of instituting such a change when the stock market is already at an historic high.
Unfortunately, however, the opportunity is now being missed to start such investments during this cyclical low. The stock market will do well if the economy is managed well. If the economy is managed in an irresponsible fashion, then the stock market will perform poorly - and Social Security benefits will be in trouble, too.
Monetary policy in the face of a speculative bubble is very tricky. Shiller correctly asserts that tight money in the summer of 1929 played a major role in the ultimate Crash of '29. However, he incorrectly asserts that money remained tight thereafter and played a role in the economic Depression that developed thereafter.
In fact, all interest rates - including those of the Federal Reserve Bank - declined sharply from the beginning of October, 1929, right through 1930. Business did not contract after 1929 because of a fall in monetary aggregates - the monetary aggregates contracted because business had no profitable uses for the funds. Rapidly declining private interest rates clearly demonstrated that - from the beginning of October, 1929 - there was never any shortage of funds.
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The causes of the economic decline and failure to recover after the Crash of '29 lay elsewhere - as set forth and explained in FUTURECASTS' "Depression Chronology" series, especially "The Crash of '29," "Rebound from Crash of '29," and "The Collapse of Agriculture." An overview is provided in Depression mythology.Shiller also cites the bursting of the Japanese stock market bubble in 1990, from which point Japan has been unable to recover. (Here, again, the failure to recover is clearly due to causes other than Japan's monetary policy. See, Porter, "Can Japan Compete?") He notes that modest interest rate increases accompanied by cautionary statements may be useful in limiting such bubbles, but "authorities should not generally try to burst a bubble through aggressive tightening of monetary policy," because it is a blunt instrument that affects the entire economy.
Cautionary statements by cognizant public officials -
such as the Federal Reserve Board chairman - have been made before each of the
three extreme market peaks since establishment of the Federal Reserve system.
However, these efforts had little observable impact due to the cacophony of
conflicting opinions always present about the market. Shiller views skeptically
the utility of securities transaction ("Tobin") taxes in damping
market volatility, and is clearly opposed to market interference policies that
may inhibit the "critical resource allocation functions" of
speculative markets. |
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For economic freedom, we must rely on the ultimate good sense of the people in investing their funds and correcting their errors. |
Shiller closes with good common sense. For political freedom, we must rely on the ultimate good sense of the people in choosing their leaders and using subsequent elections to correct. inevitable misjudgments. For economic freedom, we must rely on the ultimate good sense of the people in investing their funds and subsequently correcting their errors.
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Afterword - written after the market peak: |
After the initial market
declines in
early 2000, Shiller's surveys showed little loss of confidence in stock
markets - confirming his view that it takes years of poor market performance to
undermine confidence gained from a long bull market - or vice versa. & |
Productivity growth has no clear relationship to profitability and stock prices, since competition may force prices down and transfer all the benefits to consumers - as has been so clearly happening in the personal computer industry. |
"New era" and formulistic arguments for continued exuberant bullish assertions by various "experts" and "new economy" advocates are again - perceptively - criticized. He accepts the possibility that an acceleration of technological development and productivity might indeed lead to superior stock market performance in subsequent years, but notes that nobody has come up with an objective way of proving or disproving that assertion. Technological progress today is not all that different. The internet has about the same impacts on productivity as the interstate highway system built in the two decades after 1955. During that time, Shiller points out, corporate profits rose only 1.6% per year - slightly below average.
Shiller is obviously correct in pointing out that technological progress is a constant process that proceeds in large matters and small at all times - not just during the construction of interstates or internets. Moreover, productivity growth has no clear relationship to profitability and stock prices, since competition may force prices down and transfer all the benefits to consumers - as has been so clearly happening in the personal computer industry.
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Again, Shiller closes with eminently good common sense. The business cycle is certainly alive and well in the age of the internet, and there remains the need for caution, discipline, and management that carefully retains the ability to weather periodic economic reversals. |
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Copyright © 2001 Dan Blatt